By Jerry Chandler
So, I was talking to a friend about ideas for an indie film project he may be involved in and the topic of the film’s trailer came up. An aspect of what one proposed concept for the project would involve having it almost jumping genres in the last third of the film. Something we both agreed on was the idea of not showing anything from the final third of the film in early trailers. Word of the twist would certainly get out once the finished film, should this concept be the final one, started doing the festival circuit, but why give away the game before anyone sees the film? In the discussion, I brought up a film we’ve both cited for longer than we’ve known each other as an example of trailers giving away a great surprise long before the opening weekend. That film is 1994’s From Dusk till Dawn.